Kimberly-Clark Corporation announced that Tristram Wilkinson has been named president, Kimberly-Clark Europe, Middle East and Africa (EMEA), effective immediately.

Wilkinson will lead Kimberly-Clark’s consumer business, with its well-known brands including Andrex, Scottex, Kleenex, Kotex, Huggies and Depend, across the dynamic EMEA region, which includes developed, developing and emerging markets, 120 countries with 2.2 billion consumers. Wilkinson will report to Michael Hsu, president and chief operating officer, Kimberly-Clark.

“Tris is a respected leader with a proven track record. I am confident that his extensive experience in the region, coupled with his great passion to win, will drive results for our EMEA business,” says Hsu.

Since joining Kimberly-Clark in 1995 from Scott Paper, Wilkinson has worked in successive leadership roles in marketing, customer and general management across each of the company’s categories. He has previously led the company’s operations in the U.K. and Ireland, and served as vice president and managing director of Kimberly-Clark’s consumer business in Central and Eastern Europe.

Wilkinson holds a Master of Arts degree in Management from St. Andrews University, Scotland.